Direct marketing agency «Meta» has been working in the Ukrainian market since the beginning of 2002. The agency was created with the aim of rendering professional direct marketing services, acting as a consultant and data base proprietor.

The highest goals of our company are professional solution of our clients' tasks with the help of the most effective means view of production costs, effectiveness and time and development of communication culture with a goal of making the realization of direct marketing projects useful both for our Clients and their Customers.

Our work is aimed at the following tasks:

• Search for interested persons among a large target audience and turning them into Clients.
• Retention of the Clients and further development of contacts with them.
• Increase in turnover rate, number of orders per one customer and rise in average statistical purchase value.
• Keeping the target audience informed about new products, services, etc.

Direct mail

«Direct mail» is personally addressed mail sent by post.

It may have 3 ways of application:

1. As a basic instrument it is a self-sufficient mechanism for a product or service selling, advertising events etc.
2. Along with other means it maintains and supplements other advertising tools.
3. It is used to maintain a channel before sale (for example, to mark a channel) or after it (for example, to supplement the visit of a commercial agent).

Telemarketing

Telephone marketing – is a process of using telephone as a control device in the complex of marketing, sale and service. Telephone marketing differs from selling of goods by phone; aim of the latter is only to sell goods. Selling of goods by phone is used more frequently as a separate strategy rather than a constituent of the marketing complex.

Database marketing

With the help of database marketing almost all tasks of direct marketing are fulfilled, from gaining new clients to the control of the achieved result as well as periodic control of the progress of a company's activity). Database marketing serves not only for advertising addressed to existing clients but also, and to a greater extent, to fulfill strategic tasks of a company. Database created especially for you gives you the possibility to estimate how successfully the company can manage to guide a potential client through the series of sales.

List-broking

The agency as a List-broker acts as the intermediary in the lease of databases (personal data and juridical person database) created by their owners under present law.

For this service we use both technical and administrative resources and mechanisms that guarantee data safety and correspond to both owners' and leasers' interests (mutual settlements, organization of joint event, etc.)

Unaddressed mail

Unaddressed mail may have various forms. You can choose one of them according to the character of a scheduled event, means of its advertising and ways of their distribution.

The main thing is that with the help of our agency your message will reach your target audience. This will be accomplished through placing informational leaflets in mail-boxes (advertisements for every family) or by handling it to the addressee personally (advertisements from hands to hands).

In this kind of advertising there are practically neither barriers for the imagination nor restriction to the format of the message. They can be booklets and newspapers, informational brochures and discount coupons, catalogues and samples of goods.

BTL-event support

Our accumulated experience gives us the possibility to automatize more than 50% of all work in BTL-event support. Especially for such projects, we have developed a powerful hard- and software complex, possessing characteristics unique for the Ukrainian and other markets.

In the context of such projects support we work through the following events:

1. Lease and maintainance of the “name” or “number” subscribers' mail boxes, daily mail collection.
2. Info centre or hot line creation. Professional Call-centre operators not only provide you with complete information, but also conduct the poll and enter all answers into the united database of the event.
3. Handling and archiving of responses. At this stage we sort letters, verify compliance with the event's conditions and give a unique number to each letter.
4. Entering the requisites of all event participants into the database. Our software excludes data duplication, synchronizes Call-center operators' work with that of the data input operators. We guarantee absolute database safety, both physical and documentary.
5. Response forms archiving, data storage.
6. Organization of “open” and “closed” sortition.
7. Making up and sending of prizes and gifts to winners and participants of the event. They be simple letters and registered postal packets, parcels and other form of the non-standard mail.
8. Legalization of prizes, statements of account.
9. We assume the legalization and preparation of all necessary documents. Your account department will receive filled forms ready for the report to the tax department.
10. We make contracts on the year long support of the database topicality.

Loyalty program

Express mail

Unaddressed delivery (or distribution) of your correspondence is one of the direct mail technologies.

Unaddressed delivery as well as direct mail makes approximately 3% of all responses.

Such type of advertisements as unaddressed distribution is very favorable for enterprises with non unilateral kinds of activity.

Copyright and design

Success of a company depends on many factors, even minor ones as they may seem. But they may only seem minor. Even the visual design of the envelope would have critical importance: whether your envelope will be open or not, the design and the first lines of the letter will be decisive whether your offer will be considered or not and finally your response form can turn your potential client into your Customer.

Web-marketing

Taking decision about the web-site creation you should remember that it is an extremely important marketing device. Your web-site is not only the face or visit card of your company, It is your highly qualified representative that works round the clock and 7 days a week. It develops and grows along with your business, it communicates personally with your visitors, sells and persuades, answers questions and congratulates on holidays. Besides it never falls ill, is never late and forgets nothing. In short it is practically an ideal specialist that knows minutest details of your business.